Each year, new trends and technologies shape the environment that web developers find themselves in. One year is marked by static websites, another by mobile responsiveness, and another still by chatbots.
Keeping up with all of those changes is enough to discourage most companies. But that’s why you’re here. Because you refuse to be discouraged and you know the importance of preparing for the future. Since over half of business owners are planning to improve their website, it’s not unlikely that that’s the case with your own business. To keep up, you need to know the web development trends and technologies that will shape 2020.
1. Modular design and lower development costs
Modular design allows developers to reuse components and modules to create a web page rather than creating a web page using a restrictive template. Visually, modular design is a step up from templates. Developers can use it to create content blocks to display information is a powerful way.
2. Responsive design and the rise of mobile users
Responsive design is becoming a must-have rather than a nice-to-have. In 2015, 35% of website traffic was served to mobile devices. Then, in 2016, that number was 43%. Now, in 2017, 50.3% of website traffic happened on a phone instead of a computer or tablet. That’s an increase in mobile traffic of 7% just from 2016 to 2017.
In other words, mobile websites will officially become the end-all of your rankings. So, how can developers prepare for this upcoming change? Well, many of you probably already are – if you have a mobile responsive website, you’re in the clear.
3. Accelerated mobile pages and load speed
With Accelerated Mobile Pages (AMP), Google is trying to encourage and enable business leaders to develop websites that load instantaneously and work smoothly on mobile devices.At least, that’s the intention. But, of course, not everyone likes the idea. And those people aren’t entirely wrong in their opinion. AMPs are notoriously challenging to customize.
You should probably consider changing even if you just want to drive higher engagement and brand awareness with your website. They’ll likely become more common in 2020, and you’ll need to be prepared for their popularity one way or another.
4. Artificial intelligence and cybersecurity
In 2020, the robots will likely make a big difference in the cybersecurity world.
As developers learn how to build artificial intelligence (AI) that can help with everything from customer support to predictive trends and image recognition, AI will become the future of cybersecurity.
In fact, Statistics forecasts that businesses around the world will spend almost 2.5 billion dollars between 2016 and 2025 on artificial intelligence that’s meant to prevent cybersecurity threats.
Why are robots so helpful in the cybersecurity world, though?
For several reasons. Often, cybersecurity professionals can’t work to diffuse an attack until the damage has already been done. After all, even cybersecurity professionals have to sleep, eat, and go to the bathroom. The point is, these people aren’t always available.
5. Voice Search
Voice search wasn’t so noticeable before, as results were mixed (and often awful). Plus, the products with high-quality voice input were anything but cheap. But now, optimized voice search is going to be first in line for 2020.
Back in 2017, Gartner predicted that 30% of all searches will be made by voice before 2020. And this looks to be more or less true now. Today, you call Uber by voice, activate Apple’s AirPods, and check up Google Home and Amazon’s Echo, or interact with virtual assistants like Siri or Alexa.
And that’s another trend coming from the mobile experience. Introducing text on small mobile keyboards is quite complicated and leads to lots of spelling mistakes. Now, voice search and commands rule over websites too.
6. Smart Chatbots
We’ve talked about voice search, and here comes another AI use case – chatbots, which are getting smarter fast.
As it turns out, a simple base with a huge array of data isn’t enough. Chatbots don’t work when dealing with FAQs, because FAQs themselves don’t work. They don’t help customers as FAQs contain obvious answers, but people come to support when they’re dealing with complex questions.
The chatbots of 2020 study customer behavior and understand how to tackle different situations. Many websites already have smart chatbots. Bots are ready for any questions, and they can even pick up the required products and place orders.
Web development trends aren’t that different from those of previous years. But if you’re planning to update your website and make it ready for 2020, it’s surely a good idea to take a glance through the modern trends and find out which might come in handy with your web product.